Today there are many countries that attract tourists but few have attracted as many as the islands and country of Spain. Spain, located on the Iberian Peninsula in the South of Europe often features a warmer climate than the rest of Europe and it has an ample supply of beautiful sandy beaches, most bordering the blue Mediterranean Sea but some, like the Canary Islands have beaches touched by the Atlantic Ocean. The Canary Islands, although belonging to Spain are 1000 miles from the Iberian Peninsula, located in the Atlantic Ocean 125 miles west of the African coast. They still have plenty of sandy beaches though and if anything is warmer than mainland Spain. It are these beaches and the warm temperatures that for decades have attracted tourists from the colder northern countries of Europe, such as the UK and Germany and these tourists often arrive on charter flights organized by travel agents in order to make the vacations cheaper and therefore more affordable to a larger percentage of those countries population.
Lanzarote is the eastern most of the Canary Islands and is perhaps one of the most popular with beaches in abundance and facilities which through the years have grown to meet the growing numbers of tourists. The hotels lanzarote, like in the other Spanish resorts, have been designed and built mainly to cater to the mass tourism industry, an industry that relies on booking hotel rooms in bulk and chartering planes which enable tourists to pay less for their vacations. Many of these hotels, although luxurious and comfortable, as they are so big, often lack a sense of that personal touch which some people prefer. As it is known as a mass tourist destination, few families travel there on their own, instead opting for destinations which offer more personalized options but Lanzarote is hoping to change that.
Recently Lanzarote has been trying to improve its image from one that only caters to the mass tourism market to one that although still catering to mass tourism, can also cater to more personalized vacations. One hotel which has recently opened in Lanzarote with that in mind is the La Isla y el Mar located in Puerto del Carmen, 17km from the capital and just 400m from 400m from Playa Chica beach. The hotel is smaller than many of the other hotels on the island with only 82 suites but what it lacks in size it makes up for in personal attention. Although close to the beach the hotel has its own swimming pool with a large terrace area serving snacks which people can enjoy whilst taking advantage of the terrace’s view, one of the best ocean views on the island. The hotel also boasts a spa which takes pride in offering both local and international treatments and specializes in treatments for couples. This means there is no need for a travel agent’s pre-arranged schedule, tourists are free to relax and enjoy themselves in their own fashion and at their own leisure.